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Fluff Fest!

Somerville’s most anticipated event returns for another year of sticky, delicious madness.

What the Fluff celebrates the 102nd anniversary of Fluff, invented right here in Somerville’s Union Square in 1917 by Archibald Query. This madcap, fun-filled festival draws approximately 20,000 people and is cited as one of the reasons why Lonely Planet named Somerville in the top 10 “Best In The US” travel destinations for 2016.

The 14th annual What the Fluff Festival will feature musical performances, a cooking contest, Fluff-themed games, activities, antics and fun for every age, and Fluff treats of every sort.

We are doing our part with the second iteration of our very own Fluff-inspired beer - The Great Kerfluffle.

Check out the official What the Fluff site or follow them on Facebook or Instagram for the latest updates!

What the Fluff? 
A Tribute to Union Square Invention is presented by Union Square Main Streets as part of the Somerville Arts Council/ArtsUnion.